Journey to Paradisios
On my recent trip to Chicago, I unexpectedly stumbled upon quite the site to behold at Macy’s! Their talented Visual Merchandising team upped the ante of a typical fashion retail experience, with 5000 types of flowers and plants, all cohesively embodying a psychedelic outer-space floral theme of “Journey to Paradisios”.
According to WorldLoveFlowers.com, “The show brings to life the cosmic tale of Space Flight Director Lucy Ryder and her discovery of the planet Paradisios – a pristine exoplanet, untouched by human technology and filled with resplendent plant life.”
I was impressed by the sheer EXCESS that delighted the senses, both visually but also the scents of the flowers filled the 7 story department store. Every one of those 7 floors featured a floral extravaganza with a nod to that floor’s merchandise (such as home, men’s wear, kids wear, etc). If that wasn’t enough, the 7th floor dining area offered free cooking classes. I attended a class that showed how to make “Cosmic Noodles” (they were hot pink and purple in color, with the use of red cabbage, baking soda, and lemon juice.). As strange at it sounds, it was also very fine dining with a Thai based recipe.
Several of the days during the event, a company called Floracracy, offered free flower bouquets to all shoppers. These were not just any floral bouquets, they were personalized to the individual based on a short quiz of your horoscope, Chinese year of birth, and element gravitation. Trippy? Yes. But oh so delightful! This entire experience was, indeed, out of this world!